How ESOP Allocating Order Affects the Outcome
Congratulations. You’ve formed the start-up company, and you’re two founders, each holding 50% of the equity. You randomly decided to allocate 1M shares in the company, You’ve worked for six months, and finally finalized a term-sheet with a VC.
You agreed with the VC on the following terms: The VC will invest $1M, and you agreed that the pre-money valuation will be $4M. Agreeing on pre-money valuation (instead of post-money valuation) makes the math simpler, when you consider leaving the round open for a while, offering other investors to join in. You also agreed, to have a 10% ESOP pool for new employees that the company will hire.
Let’s summarize:
- $4M pre.
- $1M investment
- 10% ESOP pool post round
Now let’s build the CAP (capitalization) table.
Wait a moment… Are there few ways to build it? Let’s see. One way to build it, is to show the pre and post states.
If the pre-money valuation is $4M and the company has 1M shares, that means that the price-per-share (PPS) is $4. That also means that the VC will buy 250k shares.
Pre | Post | |||
# Shares | % (Fully Diluted) | # Shares | % (Fully Diluted) | |
Founder 1 | 500,000 | 50% | 500,000 | |
Founder 2 | 500,000 | 50% | 500,000 | |
ESOP | ? | |||
VC | 250,000 |
So how many shares do we need to allocate to the ESOP to have a 10% ESOP pool post round?
Let’s do a simple math: X / (1,250,000 + X ) = 0.1
The solution is X = 138,888
So let’s write it:
Pre | Post | |||
# Shares | % (Fully Diluted) | # Shares | % (Fully Diluted) | |
Founder 1 | 500,000 | 50% | 500,000 | 36% |
Founder 2 | 500,000 | 50% | 500,000 | 36% |
ESOP | 138,888 | 10% | ||
VC | 250,000 | 18% |
Now let’s try another way. The VC says that we should allocate the ESOP pool, prior to their investment.
How many ESOP shares should we allocate? Aha. That’s a bit more complicated. You want the outcome after the round to be 10% (That’s what the VC wants). But the PPS for the VC is going to be calculated not based on the pre-state but rather on the pre-with-esop state.
Let’s denote the number of new ESOP shares as E.
So the PPS is now: PPS = $4M / (1M + E)
Since the VC invest $1M, they should get this number of shares:
VCS = $1M / PPS = $1M / ( $4M / (1M + E))
So, post round, the total number of shares should be 1M + E + VCS:
#Total = 1M + E + $1M / ( $4M / (1M + E))
ESOP percentage should be 10%, so we get:
E / #Total = 0.1
E / (1M + E + $1M / ( $4M / (1M + E))) = 0.1
We have one equation with one variable. That’s solvable.
E = 0.1 * (1M + E + $1M / ( $4M / (1M + E)))
E = 0.1M + 0.1E + $0.1M / ($4M / (1M + E))
0.9E = 100,000 + 0.025 * (1M + E)
0.9E = 100,000 + 25,000 + 0.025E
0.875E = 125,000
E = 142,857
And then VCS = 0.25 * (1,142,857) = 285,714
And total number of shares will be = 1,000,000 + 142,857 + 285,714 = 1,428,571
Pre | Pre With ESOP | Post | ||||
# Shares | % (Fully Diluted) | # Shares | % (Fully Diluted) | # Shares | % (Fully Diluted) | |
Founder 1 | 500,000 | 50% | 500,000 | 43.75% | 500,000 | 35% |
Founder 2 | 500,000 | 50% | 500,000 | 43.75% | 500,000 | 35% |
ESOP | 142,857 | 12.4% | 142,857 | 10% | ||
VC | 285,714 | 20% |
Do you notice the change? The VC gained 2% more, and the founders, combined, lost 2%.
Allegedly, the terms are the same; same pre-money valuation, same investment, same ESOP pool post-round. But the numbers are different.
That happened because the ESOP allocation was done prior to the round, and the PPS was lower (more shares, because of the ESOP).